Artificial Intelligence is a perfect ally to deploy and accelerate the marketing strategy in all its aspects: we are talking about the creative, procedural and analytical level. Let’s take a look at the five major contributions of AI to business intelligence.

Thanks to technologies integrated in the AI ecosystem such as Big Data and Machine Learning, it is possible to obtain a multitude of data about users. This allows companies to personalize their offers and customer service, to anticipate their needs with personalized messages and to increase ROI.

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